Men spend more time getting ready than women, research shows.
On average men spend 81 minutes a day on personal grooming, including cleansing, toning and moisturizing, shaving, styling hair and choosing clothes, the study found.
Women have their beauty regime down to a fine art and get hair, clothes and make-up done in just 75 minutes.
The research, carried out for Travelodge, found that on an average morning men spend 23 minutes in the shower, compared to 22 minutes for women.
Men take a minute longer - 10 minutes - on cleansing, toning and moisturising.
Choosing an outfit is also a time-consuming operation for men who want to look their best - taking 13 minutes compared to 10 minutes for women.
The study also found that the average British person does not have a clue regarding the true value of their toiletry bag.
When quizzed, the average adult estimated their wash bag with contents to be worth £52.23 when in reality the bag of essentials is worth nearly three times more at £156.69.
A spokeswoman for Travelodge said they had seen a rise in the number of toiletry bags being left behind in their 487 hotels.
In the last 12 months, hotel staff have spent hundreds of hours uniting 10,000 wash bags with their owners.
In one case a customer paid more than £100 for a courier to pick up her toiletry bag, which she had left behind in a London hotel - the designer wash bag had nearly £1,000 worth of toiletry items.