China's first 3-D television channel will begin a trial run on Jan 1, before its official launch during Spring Festival in late January, according to TV authorities.
广电总局新闻发言人介绍，3D电视试验频道由中央电视台、北京广播电视台、上海广播电视台、天津广播电视台、江苏广播电视总台、深圳电视台等六家单位联合 开办，各台分栏目制作3D电视节目，中央电视台统一播出。这是我国首个立体电视节目综合性试验频道，每天播出时间为10：30-24：00，每晚首播 4.5小时，每天重播两次，共播出13.5小时。频道内容主要包括动漫、sports/ target=_blank class=infotextkey>体育、专题片、影视剧、综艺等类型的3D电视节目，以及重大活动的现场转播。
Six TV stations, China Central Television (CCTV), and those in Beijing, Shanghai, Jiangsu Province, Shenzhen and Tianjin, will make 3-D programs for the channel, which is operated by CCTV.The channel will offer 3-D programs from 10:30 am to midnight and the programs will include animation, sports, documentaries, TV dramas, entertainment and live broadcasts of big events.The initial plan is for 4.5-hour packages to be broadcast for free three times a day, according to the State Administration of Radio, Film and Television.
"All stations are investing heavily to prepare 3-D programs now," said Mei Jianping, vice-director of CCTV Project Management Department.
As of last week, Jiangsu TV had recorded more than 30 programs, and eight programs had been sent to CCTV for airing, according to the administration.
A 3-D TV set is necessary to view the channel, and a survey provided by electronics retailer Suning shows that sales of 3-D TVs were more than 35 percent of color TVs in November and the price has decreased 33 percent on average since 2010. It also shows that most customers were between 30 and 45 years old.
"3-D TV is the big trend in the TV market," said Zhang Baozhong, a 34-year-old sales manager at a Wumart store in Beijing.
Wang Gangzhen and his nephew were shopping for a 3-D TV in the store. "It provides a more vivid view," said Wang, a loyal sports fan, who would like to watch the 2012 London Olympics on a 3-D TV.
Given the fact that there are 500 million TVs in China, launching 3-D channels will expand domestic demand and contribute to boosting the real economy, said the administration.
More than 45 percent of consumers have expressed interest in 3-D programs, and 35 percent said they would buy a 3-D TV set, according to a survey by China 3-D Industry Academy in March in six cities, including Beijing, Shanghai and Shenzhen.
The survey also found that the biggest demand was for sports, culture, entertainment and technology programs.
The launch of the channel marks a new era in China's TV and radio industry and will help promote 3-D technologies and standards, according to the administration.
the State Administration of Radio, Film and Television:国家广电局
expand domestic demand：扩大内需
boost [bu:st] the real economy：促进实体经济发展