The first step towards snapping up an internship at Dianping.com is to spend 10 minutes taking a quiz about the website.
“Long and involved procedures are boring for young people. Companies need to simplify the application and make it fun,” said Ling Zhenwen, vice president of human resources at Dianping.com.
Jiang Jiapei, 20, a freshman majoring in economics and management at Tongji University, easily made it to the second stage of the Dianping.com competition.
Jiang’s task was to propose a new Internet product or service related to shopping. He came up with a creative idea: To transform group-purchasing websites so that they offer tailor-made coupons to a wide range of customers.
According to Ling, the competition aims at offering more opportunities to college juniors. So students won’t be tested much on their professional skills and knowledge.
Some internship programs, however, use real-life challenges to select candidates.
Liu Xia, senior HR manager at Unilever, revealed the competition’s prime concern: Offer students firsthand experience of their ideal careers.
“Marketing is more than brainstorming in a fancy meeting room. You also need to handle the stress and fatigue which comes with promoting your ideas,” said Liu.
Zhang Wenying, 20, a sophomore majoring in the teaching of Chinese as a foreign language at Shanghai International Studies University, failed to make it, either. But she encourages her peers to enter such competitions early on at college to gain experience.
And opportunity comes only when you showcase yourself. Though Zhang’s micro blog failed to win her the Unilever internship, it did impress one of her alumni at a famous cosmetics company. The company subsequently invited Zhang to interview for an internship.
.Have an exciting summer文章来源头牌英语[实用英语]